Monday, June 2, 2014

Tourism development revenues exceed 80 percent of target



CAIRO, Egypt - Egypt's tourism development revenues in the 2013/2014 fiscal year (FY) will exceed 80% of the target according to initial indicators, said Siraj Al-Din, CEO of the General Authority for Tourism Development. He added that recent contracting with companies raised revenues from 45% to 80% of the target. The authority is aiming to generate EGP 430m in revenue by the end of the current fiscal year.

Four companies obtained five sites in Ain Sokhna and Ras Sudr in South Sinai, a total area of 1.1m square metres. The sites were part of 30 investment opportunities offered by the authority in December of 2013 for 19m square metres of the land.

The prices per square metre of the five sites ranged, according to Al-Din, between $155m and $163m for sites overlooking coastal areas, and $75 for areas farther away. “These are the highest land prices the authority has ever asked since its founding in 1991,” he said.

“Investments going into the development areas are worth $68.3 million, the majority of which is along the coast of the Red Sea and South Sinai,” he added.

The CEO believes the authority has been able to maintain these investments through three difficult years despite low inbound tourist traffic to Egypt as compared with 2010, in which arrivals exceeded 14 million.

Over the past year the number of incoming tourists has declined to 9 million, compared to 11.5 million in 2012.

The authority has various mechanisms for maintaining the investments on its lands, including the ability to impose fines of up to 15% on companies who do not implement programs within the time specified in the allocated contract, according to Al-Din.

The fines, he explained, are imposed along with an agreement on a new time schedule for implementing the project without withdrawing.

“Withdrawals represent a huge threat to tourism investment. We prefer not to resort to this unless all means of encouraging the investor to complete the project have been exhausted, and there are no obstacles beyond his control in the project’s implementation,” Al-Din said.

The authority is looking into seven grievances from companies withdrawing projects, Al-Din added, to determine if the delay is a result of the company having deliberately delayed implementation, or due to reasons beyond their control.

“In the coming period we are working to offer land in the South Sinai for areas of over 9 m square metres, taking into account all forms of tourism in order to increase Egypt’s ability to compete with other countries in the region,” he said.

According to Ibrahim Al-Ashmawy, adviser on investment affairs to the minister of tourism, the Ministry of Tourism is conducting studies on diversifying the means of offering land for investment, such that offers are not limited to sale or the right to use only. Diversification of offers would increase participation in the development of these areas and thus raise the authority’s revenues.

“State participation in the development of projects will raise revenues while also creating confidence that will attract Egyptian and foreign investors,” said Al-Ashmawy.

Monday, May 26, 2014

Egypt's tourism signs marketing deal with Visa

Egypt's tourism signs marketing deal with Visa

May 25, 2014 CAIRO, Egypt 
The cooperation protocol the Ministry of Tourism signed Sunday with financial services provider Visa aims to use internet marketing to promote Egypt as a tourist destination abroad, according to Minister of Tourism Hisham Zazou.

Egypt’s marketing should not be limited to traditional programmes, as the ministry will use a combination of traditional and modern marketing, he added.

According to Zaazou, the ministry targets to receive 2% to 4% of reservations through internet bookings.

Despite “the signing of the protocol being delayed for two years, it comes as a step in the right direction,” the minister said.

Tarek Al-Husseini, Visa’s regional manager for North and West Africa, said: “Eight million people visited Egypt on the company’s website during the first week of its launch, and we hope to get this number to 100 million.”

The number of internet bookings for Egypt does not exceed 2,000, a very small number compared to other countries, Al-Husseini added.

The minister noted that Egypt needs comprehensive internet marketing in coordination with various airlines and hotels to facilitate the process of visiting the country.

On the issue of bringing tourists to Egypt from the European market, Zazou said: “South Sinai has occupancy rates exceeding 55% despite the existence of travel warnings to the Sinai Peninsula.”

EU countries issued travel warnings for Sinai after a tourist bus was attacked near the Taba border in mid-February. “Incoming tourism to Egypt, especially to the Red Sea, is promising. Average occupancy exceeds 70%,” the minister added. “We hope that European countries lift their travel warnings to South Sinai, especially since there is sufficient security in tourist areas.”

Sunday, May 18, 2014

Red Sea Kitesurf World Cup begins May 28th


Kiteboarding in Egypt
Red Sea Kitesurf World Cup begins May 28th
The Red Sea Kitesurf World Cup 2014 is set to take place from May 28th to June 1st at the Palm Royale Resort in Soma Bay, Egypt. Prize money for this new freestyle event is $57,000. The commencement of the Red Sea Kitesurf World Cup, organized by ACT Agency GmbH, will also mark an historic moment as it will be the first PKRA World Cup in Egypt.

Registration: Online registration fee for this event is $110 and it is due by May-15-2014. Late registration or onsite registration will incurr a $25 late fee.

How to get there: Fly to Hurghada Airport Egypt. www.hurghada-airport.co.uk

The transport from the airport in Hurghada to Palm Royale Resort and back is included in the price for the Special Riders Hotel Rate

Please make sure to make your accommodation reservations as soon as possible not later than the 15th of May.

Special Riders Rates (entire event stay)
• 45 US Dollar per night per person (2 pax per room)
• Special Rate includes full board (breakfast, lunch, dinner)
• Additional person: 45 US Dollar per night per person (please be aware that only one additional person per rider is possible)
For booking please contact….
• Kim Schumacher
• Schumacher@act-agency.com
• +49 40 414641-57
…and send her the following information:
• Surname and last name
• Female / male
• Time frame in which the accommodation is needed
• Flight infos (day and time of arrival in Hurghada, flight number and day and time of departure)

Water Conditions:
- Flat water conditions
- Sandy ground
- Water temperatures will be expected by 25-26 Celsius

Wind Conditions:
- During the event period we expect an average wind force around 16 – 18 knots,
- At the event site the wind is mostly side-shore from NNW
- 47% > = 4 Beaufort

























by WWS/PKRA :http://wakewindandsurf.com/kiteboarding/red-sea-kitesurf-world-cup-begins-may-28th/7762