Tourism in Alexandria After Arab Spring

WHEN the Arab Spring spread to Egypt on Jan. 25, culminating in the ouster of President Hosni Mubarak 17 days later, it brought an electrifying sense of achievement and — as travelers and tour operators know all too well — an unwelcome side effect: the crippling of Egypt’s tourism industry, the country’s major source of revenue and jobs.

A total of 14.8 million tourists came to Egypt last year, feeding $13 billion into the economy. But the number of visitors fell by 80 percent in the first month after the revolution, and the industry will probably finish this year down 25 percent, according to the tourism ministry. That is a loss of more than $3 billion.

“We canceled all of our departures for the spring,” said Tom Armstrong, the director of communications for Tauck Tours, which normally runs a dozen high-end trips to Egypt annually. Now, with the high season just beginning, “business is coming back, but it’s not back to what we’ve enjoyed historically,” he said.
“In the long term we’re optimistic,” he added, noting that the government’s “aggressive” promotion has helped restore a measure of confidence.
Those efforts have included TV advertising, news media junkets and a marketing push at tourist fairs in Europe, the United States and elsewhere. Mounir Fakhri Abdel Nour, the minister of tourism and former head of Egypt’s largest opposition party, said he spent much of last spring and summer “doing everything feasible to bring back the tourists,” including appearances throughout the Middle East and Europe to spread the word that the country is safe. A lobbying campaign succeeded in getting the southern Egyptian city of Aswan selected as the host last month of the World Tourism Day ceremony, an important industry event.
“Not a single tourist has been hurt, or had any problem since the 25th of January,” Mr. Abdel Nour said. In the midst of the revolution, banners in Tahrir Square, he said, “were asking tourists not to leave, and promising that they will be protected, which tells you to what extent Egyptians value tourism.”

In the United States, tour companies like Abercrombie & Kent say they are seeing an increase in interest, particularly among first timers taking advantage of low prices, politically aware travelers who wish to show support for Egyptian democracy and returnees interested in exploring newly accessible sites like the Avenue of the Sphinxes in Luxor, a 1.7-mile path linking the Temple of Luxor with the Temple of Karnak, scheduled to be fully renovated this fall.
Abercrombie & Kent ran all nine of its scheduled tours in Egypt in October. All were at close to their capacity of 20 to 24 people each, said Pamela Lassers, the company’s media-relations director. Dozens of tours scheduled through New Year’s 2012 are nearly full, she said, and the company has added two new departures next year for its family tour “Pyramids, Mummies and Temples.”
Tauck and Abercrombie & Kent have filled their Facebook pages with testimonials from recent visitors to Egypt, many of whom cite the absence of the usual crush at the Pyramids, the Sphinx and the Egyptian Museum; and the “optimistic spirit” and “good mood” of the people. “Right now is a great time

via travel.nytimes.com