Minister Ramy its own focal points
Egypt's new Tourism Minister Khaled Ramy sees the German market back on track. He therefore wants to change course in marketing and subsidies. Affected are also charter carriers.
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| Egypt's new Tourism Minister Khaled Ramy |
"Winter season was good and the advance bookings for the summer are on-year," accounted to Khaled Ramy. "For this year, I expect from the German market a visitor increase of 15 percent, so that we reach the one million mark," says Ramy in an interview with the FVW in Cairo. 2014 counted 880,000 German visitors.
Ramy, who was successor to the longtime minister Hisham Zaazou in a cabinet reshuffle during the ITB and the German and English fluent wants to set new trends in tourism, after passing through the valley. "We do not have to promote what already going well," he says.
Ramy rethinks charter subsidies
The flight to Hurghada were full even Sharm El Sheikh is recovering. That's why he wants to change the charter subsidies for organizers and above're talking after the expiry of the current contracts in late October. For these two largest destinations of air support is no longer necessary, he is convinced. But for the Nile with the airports Luxor and Aswan as well as for smaller destinations such as Taba, Marsa Alam and Marsa Matrouh on the Mediterranean.
However, the background is the fact that the marketing budget of the Ministry will "significantly" reduced in the new financial year. The amount of the cuts he was negotiating just with the Finance Minister. "We are not a very rich country and must use our money efficiently," said Ramy, who previously headed the tourist offices in Vienna and London, and was most recently responsible at the headquarters of the Egyptian Tourism Authority in Cairo for digital marketing.
Funds will be invested in new marketing campaign
The money saved in charter subsidies should flow into a new marketing campaign to dovetail the B2B and the end customer advertising closely. Currently, the pitch course in international agencies. Almost a quarter of the budget is for the promotion of cultural tourism along the Nile, and the rest for "our bread and butter business in the Red Sea," says Ramy. The Nile cruises would have indeed busy, but there are currently only 50 to 60 of a total of 270 cruise ships in service. The aim of the minister is to open up new target groups: "We need to rejuvenate the Nile cruise and show that they are a unique experience for young people and for families with children."
A change, there are not only at the Ministry, but also in the direction of the German office of the Tourist Office. Mohamed Gamal says goodbye on Wednesday night with a reception in Berlin to over four exciting years for Egypt tourism and exchanged at regular intervals back to the headquarters. His successor Tamer Marzouk, the earlier four years the Germany office in Frankfurt initiated and is well connected in the German industry still will already be there.
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