Egyptian Tourism Authority and entourage launch ‘Misr Orayba’ tourism campaign 2015

His Excellency Mr. Khaled Rami, Egyptian Minister of Tourism witnesses the launch of ‘Misr Orayba’ or ‘Close to Egypt’, the most anticipated tourism campaign of the region at a glittering ceremony in Dubai Ballroom, JW Marquis Hotel. ‘Misr Orayba’ will promote Egypt in each Arab market and activate tourism inflows to boost the economic recovery of Egypt.

Created by entourage marketing & events in cooperation with the Egyptian Tourism Authority, the launch of ‘Misr Orayba’ campaign was supported and hailed by a large number of journalists from the region, senior dignitaries from the government, celebrities and VIPs.

‘Misr Orayba’ campaign will be active in f countries, Jordan, Lebanon and North African markets including Morocco. ‘Misr Orayba’ campaign is inspired by the insight that Egypt is close to every Arab heart, strong connections of language, customs and traditions apart, Egypt is in close proximity to the Arab countries. The campaign is a result of in-depth market research and media analysis which are the foundations of the marketing plan, and it will showcase Egypt across strategic media channels including television, outdoor, magazines, radio and digital advertising as well as social media platforms.

In his opening speech, His Excellency Khaled Rami said that he is happy that confidence has been restored and Arab tourism inflows to Egypt is on the rise once again. Security and safety is in safe hands as a result tourists can enjoy the Egyptian hospitality they love, once again. In his speech at the launch ceremony, His Excellency revealed positive figures that highlight Egypt’s tourism growth. Tourism inflows from Saudi Arabia, Kuwait and the UAE registered excellent increase in 2014 and we are looking forward to welcome all the Arab tourism. 

Mr. Mohammed Tayem, Managing Director of entourage, highlighted the importance of launching campaign at this strategic time, and announced that a comprehensive marketing campaign is going to be launched across the Arab countries to position Egypt as the most preferred choice for tourism.

Being strategic partners of Egyptian Tourism Authority, the agency celebrated the success of the preceding campaign ‘Misr Wahashtona’ which delivered outstanding results, as well as the current campaign ‘Misr Orayba’.  Mohammed Tayem added, “We wish to thank Egyptian Tourism Authority for entrusting entourage for the second year in a row to promote Egyptian tourism in the Arab markets. We are preparing to scale new heights in 2015.”

Minister Ramy its own focal points

Minister Ramy its own focal points

Egypt's new Tourism Minister Khaled Ramy sees the German market back on track. He therefore wants to change course in marketing and subsidies. Affected are also charter carriers.

Egypt's new Tourism Minister Khaled Ramy

"Winter season was good and the advance bookings for the summer are on-year," accounted to Khaled Ramy. "For this year, I expect from the German market a visitor increase of 15 percent, so that we reach the one million mark," says Ramy in an interview with the FVW in Cairo. 2014 counted 880,000 German visitors.

Ramy, who was successor to the longtime minister Hisham Zaazou in a cabinet reshuffle during the ITB and the German and English fluent wants to set new trends in tourism, after passing through the valley. "We do not have to promote what already going well," he says.

Ramy rethinks charter subsidies

The flight to Hurghada were full even Sharm El Sheikh is recovering. That's why he wants to change the charter subsidies for organizers and above're talking after the expiry of the current contracts in late October. For these two largest destinations of air support is no longer necessary, he is convinced. But for the Nile with the airports Luxor and Aswan as well as for smaller destinations such as Taba, Marsa Alam and Marsa Matrouh on the Mediterranean.

However, the background is the fact that the marketing budget of the Ministry will "significantly" reduced in the new financial year. The amount of the cuts he was negotiating just with the Finance Minister. "We are not a very rich country and must use our money efficiently," said Ramy, who previously headed the tourist offices in Vienna and London, and was most recently responsible at the headquarters of the Egyptian Tourism Authority in Cairo for digital marketing.

Funds will be invested in new marketing campaign

The money saved in charter subsidies should flow into a new marketing campaign to dovetail the B2B and the end customer advertising closely. Currently, the pitch course in international agencies. Almost a quarter of the budget is for the promotion of cultural tourism along the Nile, and the rest for "our bread and butter business in the Red Sea," says Ramy. The Nile cruises would have indeed busy, but there are currently only 50 to 60 of a total of 270 cruise ships in service. The aim of the minister is to open up new target groups: "We need to rejuvenate the Nile cruise and show that they are a unique experience for young people and for families with children."

A change, there are not only at the Ministry, but also in the direction of the German office of the Tourist Office. Mohamed Gamal says goodbye on Wednesday night with a reception in Berlin to over four exciting years for Egypt tourism and exchanged at regular intervals back to the headquarters. His successor Tamer Marzouk, the earlier four years the Germany office in Frankfurt initiated and is well connected in the German industry still will already be there.

http://www.fvw.de/aegypten-tourismus-minister-ramy-setzt-eigene-schwerpunkte/393/142983/11180

Egypt Sets Up Committee on Green Tourism

Egypt Sets Up Committee on Green Tourism

Egypt’s new minister of tourism, Khaled Rami, set up a committee to oversee the development of green tourism in Egypt.

According to a statement from the Ministry of Tourism: “The aim of this committee is to put into action the ministry’s future vision for developing this kind of tourism in Egypt, confront the regional and international challenges facing it and upgrade its competitiveness in addition to the [environmental] protection. The objective is to promote such ... tourism fulfilling one of the state’s priorities regarding achieving sustainable development and energy saving.”

The committee will provide information about sustainable tourism to officials in government as well as to hotels and other relevant stakeholders. Beyond that, it will pursue an agenda that will include the following points.

• The committee will participate in conferences, seminars, and workshops on sustainable tourism.
• It will initiate green tourism projects in collaboration with public and private entities.
• The committee will help to coordinate the efforts of private and public organizations.
• It will provide legal advice as well as technical and administrative counseling to those interested in pursuing projects related to sustainable tourism.

http://www.travelpulse.com/news/destinations/egypt-sets-up-committee-on-green-tourism.html